Bachelor of Business (Tourism and Event Management) (Pathway to Master of Management (Marketing))

Entry Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education:

Meet any prerequisite requirements with a minimum grade of C- or equivalent and

Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points

or

Higher education study

Complete or partly complete a recognized higher education program at a recognized higher education institution

or

Vocational Education and Training (VET)

Complete an award from a registered training organization at Certificate IV or above

or

Work and life experience

Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

Course Details

This 3+1 Pathway to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

Enjoy a fast-paced career in the growing travel, tourism and event management industries.

In your undergraduate studies, you will be provided with a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.

During your studies you will have opportunities to attend and critique events and volunteer at major events locally and overseas.. You will develop a solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.

In our Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

You will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

Want to look at other options available to you? UniSA offer a wide range of other 3+1 Pathway to Masters programs.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

marketing for tourism, events and hospitality
service management in tourism, events and hospitality
destination management
the international business environment

In your postgraduate studies, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

business analytics and the data-driven organisation
people, leadership and performance
buyer behaviour insights
marketing strategy and planning
advanced marketing analytics

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

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