Bachelor of Business (Marketing)

Entry Requirements

Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent;

OR

Australian secondary school certificate, or equivalent Senior Secondary qualification, or baccalaureate Diploma;

AND

Academic IELTS 6.0 (no band less than 5.5) or equivalent.

OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment.

Course Details

A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and execute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.

This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information.

Learning outcomes

Understand the concept of influence and use it to create unforgettable engagement.

Develop brand loyalty by creating a connection with the customer.

Build exciting and strategic campaigns to catch consumers’ eyes.

Incorporate industry trends, needs and opportunities into masterful marketing.

Undertake 300 hours of industry experience.

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Potential career paths

Sales Manager

Social Media Specialist